Do you Want a Killer Sales Solution?

  Persuasion, at its core, is to have someone do something other than nothing.  Your biggest competition is not the store down the street, nor the next guy she meets, nor the tempting “miracle program” on the internet.

Your competition is nothing.

Your competition is indecision.

Your competition is confusion.

Your competition is too much information.

Your competition, is “I already tried that, and it didn’t work.”

Sometimes, you are your own competition – when you over-share, talk too much, or don’t dress the part.